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The Friendly Team
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One step back, two steps forward: Open Startup Report February 2023
Our software revenue is at a record level, costs have fallen, but unfortunately so has consulting revenue: Welcome to our Open Startup Report for February 2023. February…
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A month of records: Open Startup Report January 2023
We set new records for both income and expenses, resulting in only a small loss: Welcome to our Open Startup Report for January 2023. January at Friendly…
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Friendly is “profitable”: Open Startup Report December 2022
We are celebrating the second “profitable” month in our history: Welcome to our Open Startup Report for December 2022. December at Friendly in Numbers These were the…
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Light on the horizon: Open Startup Report November 2022
Our team gave up part of their salary, we received a lot of support and our loss fell by -48%: Welcome to our Open Startup Report for…
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We need to go over the books: Open Startup Report October 2022
Our recurring revenue fell by -5%, our loss increased massively and we launched new offers: Welcome to our Open Startup Report for October 2022. October at Friendly…
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A step towards profitability: Open Startup Report September 2022
Our recurring revenue increased by +2%, our loss fell massively by -70% and we revised our manifesto: Welcome to our Open Startup Report for September 2022. September…
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+3% Revenue and a Rocky Road to Profitability: Open Startup Report August 2022
Our recurring revenue grew to CHF 13’662, our loss increased significantly and we renounced external investors: welcome to our Open Startup Report for August 2022.
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We Crossed $14K MRR and Tracked 1 Million Pageviews: Open Startup Report July 2022
Our monthly recurring revenue surpassed $14k for the first time and Friendly Analytics tracked more than one million pageviews: welcome to our Open Startup Report for July…
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We have an exist strategy, not an exit strategy: why we don’t want investors
We get asked time and again why we don’t want investors at Friendly as a tech startup. It’s not that we haven’t received any offers yet. But…
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Getting Closer to Profitability, More Revenue and a Major Update: Open Startup Report June 2022
We are nearing profitability again, our revenue rose above CHF 13’000 for the first time and Friendly Automate gets an important update: welcome to our Open Startup…
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+3% Revenue, a Retreat in Switzerland and One Nomination: Open Startup Report May 2022
More revenue and less loss, a look back at our second retreat and a nomination for Switzerland’s most important startup award: welcome to our Open Startup Report…
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Friendly Is Nominated for the Top 100 Swiss Startups – Here’s How You Can Support Us
The TOP 100 Swiss Startup Award is the most important Swiss distinction for startups: A total of 470 startups have been honored so far, which together have…
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Our Toughest Month: Open Startup Report April 2022
+0.2% recurring revenue, +36% loss and a farewell: welcome to our Open Startup Report for April 2022. April at Friendly in the Numbers 💳 MRR: CHF 12,546…
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The Current Google Analytics Will Be Switched Off in July 2023. Why Companies Need to Act Now
Google has announced that it will shut down the classic Google Analytics (Universal Analytics) on July 1, 2023: On July 1, 2023, standard Universal Analytics properties will…
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Team Member #6, +6.5% Revenue and Help for Ukraine: Open Startup Report March 2022
Welcome Lukas Sigel, the strongest growth since July 2021 and relief for Ukraine: welcome to our Open Startup Report for March 2022. March at Friendly in the…
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Friendly Turns Two, +0.4% Revenue and Some Lead Scoring Advice: Open Startup Report February 2022
We celebrated our two-year anniversary, our revenue increased for the sixth month in a row, and we published a guide to lead scoring: welcome to our Open…
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Stand with Ukraine
We donate 500 Fr. ($542) for humanitarian aid in Ukraine. At Friendly, we too are shocked by Russia’s brutal war against Ukraine. We would like to contribute…
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Friendly Celebrates Its Second Anniversary!
Almost exactly two years ago I registered our first domain Friendly.is. This date marks the founding of Friendly for me. Less than a month later, we launched…
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+1% Revenue, Reinforcement in Analytics and a Personal Review: Open Startup Report January 2022
Our revenue increased for the fifth month in a row, we strengthened in analytics, and our founder shared a personal year in review: welcome to our Open…
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A Partnership With Deutsche Post, +1% Revenue and a Viral LinkedIn Post: Open Startup Report December 2021
We are an official partner of Deutsche Post, our revenue increased for the fourth month in a row and our contribution to the Corona vaccination went viral:…
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